Ever since the launch of social media and Instagram, brand advertising has exploded. Liquor companies and celebrities have jumped at the opportunity to advertise directly to consumers. Most of the time you would assume these celebrities are paid to sponsor the liquor; however, many celebrities have begun creating their own brands and liquors and marketing them as their own. We’ve outlined the top FIVE celebrity brand liquors for you to consider for your next party below (NOTE: these liquors are great to vaporize!):
Ciroc – P-Diddy
Surprisingly DJ Khaled does not own Ciroc, it’s owned partly by P-Diddy (formerly known as Puff Daddy or Sean Combs). In late 2007, Diageo (the original owner of Ciroc) struck a marketing deal with Combs, to push Ciroc an “ultra premium” vodka. According to The Financial Times, Combs gets a 50-50 split of the profits on Ciroc sales. Combs helped brand Cîroc and increased its revenues 131% percent in the US. Currently, there are six flavors including Apple, Pineapple, Red Berry, Amaretto, Coconut, and Peach. Cîroc is distilled in the south of France and is made from grapes, which is uncommon for vodkas. According to their website it is also gluten free.
Virginia Black Whiskey – Drake
Virginia Black Whiskey is a collaboration between award-winning artist, songwriter, rapper and actor, Drake and Brent Hocking, founder and creator of the original Deleón Tequila. According to the website, the whisky is made with a personally selected collection of two, three and four-year old bourbons finished with a decadent profile. You may also order directly from their website.
Ty Ku Sake & Spirits – Cee Lo Green
Cee Lo has partnered up with Ty Ku Sake & Spirits to present his own premium, sake, Ty Ku, flavored with fruit, tea and botanicals all made in Japan. As part-owner and spokesperson for the brand, Cee Lo provides his own signature touch to the bottle’s design as well. When dark, the green bottle glows, ensuring you’ll never have a hard time finding your drink at the club.
Sauza 901 – Justin Timberlake
Justin Timberlake wanted to bring the passion and dedication that went into every bottle of his 901 Tequila to his fans, so he collaborated with the legendary Casa to bring Sauza 901. Surprisingly, 901 is his hometown area code in Memphis, Tennessee. Sauza 901 is super smooth; triple-distilled, 100 percent agave tequila that can be served straight up, on the rocks or in a Mexican Mule, an updated twist on the Moscow Mule .
Haig Club – David Beckham
A light and sweet grain whisky, Haig Club is aimed at drinkers who have yet to be won over by whisky’s charms. Thanks to David Beckham, the former professional soccer player and named after John Haig, the founder of Cameronbridge distillery (where the whisky is made), Haig Club is superb over ice, in long drinks or in short cocktails – it’s an easy-drinking dram that will win anyone over. Check out their site here.
Effen Vodka – 50 Cent
You know 50 Cent loves partying in the club and not surprisingly, he’s partnered with Holland-produced Effen Vodka. Although the name rhymes with a word you may already know (wink wink), it actually means “smooth” in Dutch. With one smooth, delicious swig, you’ll be swearing for more.
Casamigos Tequila – George Clooney
This Tequila is almost as sharp as George Clooney, without the great hair. With hand selected 100% Blue Weber Agaves, grown in the rich red clay soil of Jalisco, Mexico, this tequila is aimed to be drunk without salt and lime. Check out their site for more info, and George’s great marketing video.